‘Fokkietje’ in the dictionary
‘Fokkie’ is a non-existing word invented by Duval Guillaume for a radio campaign on behalf of Douwe Egberts. ‘Fokkie’ is a dyslectic version of ‘koffie’, the Dutch word for coffee. With the campaign we...
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Douwe Egberts supports Brudio Stussel with fokkie
National youth radio Studio Brussel (StuBru) celebrates their 25th anniversary. For one week, they will turn the station upside down and change the name into the dyslectic Brudio Stussel (BruStu)....
View ArticleThe Fokkie radio spots
After reading our article Douwe Egberts supports Brudio Stussel with fokkie you can listen to the radio spots created for the 25th birthday of Studio Brussel. They are recorded in Dutch. Long spots...
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Summer hour: Fokkiefoon & Faké Service
During the night of Saturday 29th March to Sunday 30th March Belgians switched to the summer hour. Three o’clock became two o’clock and we all missed out on one hour of sleep. To make sure everybody...
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Douwe Egberts wins Golden Effie
Belgium’s leading coffee brand Douwe Egberts has won a Golden Effie Award with its ‘breakfast’ campaign, created by Duval Guillaume. The campaign succeeded in raising sales volume and market share, in...
View ArticleSequel for Effie-winning radio campaign
The new radio-commercials for Douwe Egberts coffee are the next step in the campaign “You are only fully awake after you had your Douwe Egberts Coffee”. In the previous spots we introduced the word...
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